Brazil is a nation of vibrant colors, natural beauty, great joy, and easy going people. One such location that showcases this true Brazilian spirit is Ipanema, a neighborhood located in the southern region of Brazil’s Rio de Janeiro.

First made famous by the bossa nova rhythms of the 1960’s, Ipanema Beach is now known for its elegance and social life. With Ipanema’s casual and relaxed beach spirit in mind, in the beginning of 2001, Grendene created the Ipanema brand. The brand epitomizes the look and spirit of Ipanema and the Brazilian woman.

Innovation and creativity are imperative to a successful brand. Our designers are continually creating new ideas and designs to stay abreast with current fashions. We are always on the lookout for new materials and prints to incorporate into the styles to keep the collection lively, vibrant, and sensual, all the while maintaining that unique charm and great comfort.

Ipanema has long been one of Brazil’s hottest flip flop brands and has seen huge success in recent years with brand launches throughout Europe, Asia and South America. Now launching in the U.S., American consumers will soon be experiencing Ipanema’s unique designs, features, and comfort.

Now that you know a little about our history, join us on a stroll through the streets, beaches, and fashion catwalks all over Brazil and the world.

Downoald catalogue